What Is An ISA in Real Estate?

You hear the buzz around your real estate brokerage about ISAs, but what exactly is an ISA in Real Estate? 

An ISA is the person who calls your hot, warm, and cold leads, qualifying them and setting up the appointment for you: 

  • Scheduling CMA appointments 
  • Scheduling Listing appointments 
  • Scheduling buyer qualification appointments 

There are many other things a Real Estate ISA can do for you to bring value to your business such as: 

  • CRM management 
  • Keeping notes on each of your leads 
  • Organizing your leads 
  • Scheduling emails 
  • Scheduling holiday greetings via email or direct mail 

How Does the ISA Make Your Calls?

The Real Estate ISA makes the calls virtually. The virtual assistant ISAs make those calls from what we call a “Smart Phone”. 

Most of our clients use DialPad as their softphone which you can get for as low as $25 per month. 

There are more expensive services like Ring Central which are also popular to use. 

These services are important to the success of your cold and warm lead calling. 

These particular phone services also offer “Live Transfer” calls. 

I coach and consult a lot of REALTORS® around the United States and Canada. I am also a keynote speaker on topics for real estate brokerages. 

Over the years- the one recurring obstacle to success in this business that agents and brokers talk to me about is the fact that when they are slow- they make their lead calls. 

But when they are busy, the first thing that falls apart is their call schedule. 

They stop making their lead calls every day. 

Are you making at least 21 phone calls a day to your cold, warm, and hot leads? 

If you are not doing this now… then it is time you hire a Real Estate ISA. 

Hiring an ISA will help your business grow exponentially each month, each quarter, each year. 

This is how many team leaders build mega teams. They do it by generating leads and having the ISAs call and qualify those leads. 

Can other professionals use ISAs to make their calls? Yes! 

I am using the “Real Estate ISA” term because this particular question, 

What is an ISA in Real Estate… 

… is the most asked question on Google Search. 

I am writing about this topic in order to get our Get It Done For Me Virtual Services website to rank on page one in the number one spot on Google Search. 

Who Can Use an ISA?

Here is a list of some of the professions and companies who our ISAs are equipped and trained to call for: 

  • Real Estate agents and brokers 
  • Mortgage brokers 
  • Financial advisors 
  • Workman’s Comp advisors 
  • Security guard companies 
  • Retailers 
  • Dentists 
  • Chiropractors 
  • Cosmetic Doctors and Plastic Surgeons 
  • E-commerce companies 
  • Gyms and Fitness Centers 
  • Product development 
  • Start ups 
  • Pool Companies 
  • Contractors 
  • Roofers
  • College Recruiters 
  • Credit Card companies 
  • Credit management and repair companies 
  • Coaches and consultants 

This is just a partial list of the many niches and professions our ISAs can call for. 

You can order as little as 2 hours per day, 5 days a week to get started. 

If you know you have an ISA calling your leads for 2 hours per day you can focus on networking, events, charities, working with your current clients, and getting more leads into your funnel. 

A load of stress is off your back when you get rid of the pressure of making your 21 calls each and every day. 

You get your calendar back. 

There is no way that you can be a full time agent and also be your own full time ISA. There are not enough hours in a day. 

You also have a life outside of real estate. 

ISA Reviews

Our raving fans love their ISAs, and will not give them up. 

“I'm extremely pleased with my ISA--She's incredibly helpful and cheerful -- her proactive approach to objection handling coupled with her amazing efficiency and follow-up really shows how thoughtful and serious she is about helping me to take care of and grow my business!” ~ Laura

How Will Your ISA benefit Your Business?

Real Estate ISAs are the most requested of our Virtual Assistant services.

If you are a team leader or a broker perhaps you have a sales manager. Sales mangers typically spend their time at the top of your funnel. 

This leads to a loss of potential leads down the road. So many agents and brokers forget about the value of warm and cold leads. 

They stop nurturing them. Have you done this? 

Most professionals only have the time to call the leads that need your services right now, today or tomorrow but not the ones for next year. 

If you are running Facebook ads to generate leads it is important to understand that the average seller lead is 370 days away from putting their property on the market. 

The average buyer lead is 400+ days away from buying a property. 

Real estate agents, mortgage brokers, and many other service providers miss out on future business by failing to keep in touch, in nurturing, in calling the leads consistantly. 

Following up on online leads is something you rarely have time for. This means a lot of leads you are paying for are falling through the cracks. 

You work hard on getting referrals and repeat clients and customers spending your days on current transactions. 

The best part about hiring one of our virtual ISAs is they are already trained. All you need to do is: 

  • Provide and pay for your soft phone 
  • Your CRM 
  • Provide your scripts 
  • Be kind and patient 
  • Communicate 

We do the rest. We provide you with: 

  • Trained Real Estate ISAs 
  • Billing 
  • PayRoll 
  • Human Resources 
  • Procurement 
  • Accountability 

Outsourcing this role is a huge savings for you. You don’t have to worry about all the tedious and time draining tasks such as: 

  • Payroll 
  • W-2s 
  • Tax calculations for employees 
  • Human Resources 
  • Hiring and firing 
  • Office Overhead 

On average by hiring a virtual ISA you save up to 70% of what an in-office ISA would cost you. 

Ready to get started? Text me at 561-502-1577 with the words, Get Started ISA along with your name and time zone. 

I will have our ISA manager set up a time to call you and help assess your needs. 


Get It Done For Me, ISAs, Real Estate ISA

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